I’ve done some Facebook advertising for some non-profit organizations in Japan. I’ve been impressed with it. Mind you it’s very much based on the kind of stuff that Overture (Yahoo! Search Marketing) and Google-Ad Words do. But it allows for better demographic targeting as Facebook knows so much about its members. 😉 (I’m not scared, are you?)
Actually I’m so not-scared of Facebook knowing my info, that I wish it would not show me ads for regional events, when I’ve already posted that I’m going to be out of the country…. With that said, that location stuff isn’t really working yet. Lots of third-party FB apps, but nothing that Facebook can really use to even better direct its advertising to me.
On the other hand, Gmail ads are probably the most relevant and helpful advertising I get. Like it knows I’m going to New York and Halifax soon, and recommends all kinds of helpful services for these areas. But even then Gmail can only be as relavent as the email I send and receive, and 80% of the advertising there is also un-interersting.
I think Facebook should know I’m a native speaker of English and stop advertising ESL classes, and also know I’m going to be out of the country on July 19th and not tell me about some “Elections in America” seminar in Tokyo at that time.
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